Wine Finder - AR APP
MR Product Design & Develop
AR mobile application which helps people to find their taste of wine and enhance their offline wine shopping experience.
User interview, Quantitative research, Image recognition, CoreML, Swift, ARKit2, UI/UX Design, Figma, Sketch
Chenyu Sun, Anna Oh
MR product design
UI / UX Design
XR iOS Develop
“I want to buy a good wine with good price, but how?”
- The design background
As we(me and my teammate) are both wine lovers, we went to wine store to buy a couple of bottles to celebrate our midterm is finished. We found ourselves that both of us didn’t have any ideas which wine we have to buy since we‘re not knowledgeable about wine. We ended up asking to wine manager to select wine bottles. This experience brought us to have question : “How might we design an experience to enhance off-line wine shopping experience for people like us?”
The result of the project is an Augmented Reality application that involves three parties: A) the personalize tastes section; B) the AR camera shopping; C) the result showing on the wine bottles of different matches of your personalized tastes.
The product goal is to help wine lovers who are not expert of wine knowledges to have a fun and quick personalized wine shopping experience. Whereas the secondary systems inside analyze the different datas and with image recognition for wine label detection.
How people get information of wine at wine stores ?
First, we had field trip to 6 different wine stores to observe people’s behaviors and discover the different experiences that might can be varied based on each offline stores.
1. Only 2/6 wine stores have detailed information notes and only one wine store has a useful one.
2. Only a few people asked the wine manager to select their bottles.
3. Only a few people used their phones to get detail information on wine bottles.
In-depth interviews & Down selection for target audience
We had three 50 minute-long interviews with people who have different level of the knowledge of wine. During these interviews, we asked about people’s general thoughts on topics ranging from wine itself to the offline wine shopping experiences.
Moreover, the results of these interviews helped us select our target audience for further investigation. We witnessed a huge gap between the wine starter and wine bottles in wine store, a wine starter don't want to learn about wine knowledge and don't really want to have a conversation with shopkeepers, they usually not stay long in a wine store, and sometimes they just randomly choosing the wine.
After summarizing their responses, we found that there were two factors that are crucial to maximizing the enjoyability of one’s wine experiences :
1. Discovering your own preferences is crucial.
2. Having a low bar of entry for young wine beginner and making the pastime more accessible.
We soon performed a Google survey with twenty-five people based on ten questions. Through this survey, we were able to learn more about what our targets' experience of their off-line wine shopping. After all, we picked up two key insights to develop our idea more approachable for our targets users.
1. Our target users prefer quick and easy browsing experience instead of text-heavy research.
2. Expert reviews and too many detailed information make our target users discourage to use digital assistance.
Then, what kind of experience people can do with existing products?
To gain a better understanding of the existing products in the market, I conducted competitive analysis and market research. We found two factors that why these applications **NOT touching the pain points for our target users**.
1) No fast direct and personalized results. Too many steps to get the tastes or other informations for purchasing wines.
2) Reviews are not friendly for wine starters. Detailed and critic reviews are confusing wine starters.
| Goal setting from research stages.
Based on the insights from the research stages, we each ideated thirteen concepts. We used one of the idation methodology Crazy 8’s, but we customized it as a Crazy 1min for more describing our ideas. As a following step, we sorted out four cartegory by technical features and made groups by values - Personal / Recommended / Informal / Educational / Social. Each of us had two times votes for down selection.
A fun, quick, personalized AR wine shopping experience.
An augmented reality APP explores new ways of wine retailing / shopping experience, which enables users to easily find personalized wine in stores with their phone.
1. Quick and portable
Only one step for getting the matched wines - hanging around the wine stores with your phone.
2. Fun and intuitive experience (For target audience’s characteristics)
New technology, new way of shopping experience. Show the result directly through your phone camera.
Analyze your preferred tastes and show the matches correctly and directly with AR image recognization and data analyze tools.
The journey of ideal use
Visual theme from 1930’s
During our research, we found interesting facts about 1930’s American history. Firstly, from that era, American wine production became boosting due to the end of prohibition. Secondly, the first motion capture technology was inventedy by Fleischer studios in New York. Since our emoji can be used face motion capture technology, we thought it will be interesting for visual design with Fleischer studio style as our visual theme.
Character design :
1930’s wine shop dealer
UI design ( Single label detection)
1. Taste selection is not very understandable.
2. The result “Matches” feature is not intuitive.
1. Hard to compare between different facial expressions (More extreme and simple visual are needed)
2. People wanted to keep scanning many wine labels(They stayed long with AR camera opend - stable and continued AR scanning are needed)
New Wireframes & UI Design
New UI Design
| What’s for Next?
New character developement
AR kit Development with ten wine bottles
Interview with a wine magazine writer